Electric Toothbrush Market 2025 Trends: Predicted to Grow at a CAGR of 8.1% from 2022 to 2031, Report

The electric toothbrush market was valued at $3.07 billion in 2020, and is projected to reach $6.54 billion by 2031, at a CAGR of 8.1% from 2022 to 2031.

WILMINGTON, DE, UNITED STATES, September 4, 2025 /EINPresswire.com/ -- According to a new report published by Allied Market Research, titled, Electric Toothbrush Market by Bristle, Head Movement, and End User: Global Opportunity Analysis and Industry Forecast, 2017-2023, the global electric toothbrush market was valued at $2,200 million in 2016, and is projected to reach $3,770 million by 2023, growing at a CAGR of 8.0% from 2017 to 2023. The adult electric toothbrush accounted for more than 76% of the global electric toothbrush market in 2016.

Electric toothbrush has witnessed increasing popularity in the resent decade, due to rise in awareness towards oral hygiene among people and increase in oral complications across the world. Moreover, electric toothbrush helps in effective removal of plaque and calculus from the oral cavity as compared to the manual toothbrush, thereby reducing oral problems such as gum diseases and tooth decay. In addition, the use of soft bristles in electric toothbrush helps in fighting tooth sensitivity. FOREO created ISSA, a unique electric toothbrush made of non-irritating silicon bristles, which reduce the pain caused by brushing in sensitive areas of oral cavity.

𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐟𝐨𝐫 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐚𝐭: https://www.alliedmarketresearch.com/request-sample/4580

On the basis of bristle, the global electric toothbrush market is divided into soft bristles and nanometer bristles. The soft bristles segment is a major contributor to global electric toothbrush market, and is anticipated to be the most lucrative segment during the forecast period, as it offers several oral benefits such as prevention of plaque formation & dental caries and is better suited for sensitive teeth.

Based on head movement, the market is classified into rotation/oscillation and sonic/side-to-side. The sonic/side-to-side segment is expected to grow at the highest rate, due to effective cleaning of oral cavity as compared to rotation/oscillation head movement.

Depending on end user, the market is fragmented into adult and children. The adult segment is expected to dominate the market throughout the forecast period, as oral complications are more prevalent among the adults. According to the United States National Library of Medicine, around 80-90% of adolescents between 15 and 19 years of age are suffering from mild-to-moderate gingivitis globally, and there is a further rise up to 92-97% in adults aged between 35 and 44 years.

𝐅𝐨𝐫 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐄𝐧𝐪𝐮𝐢𝐫𝐲: https://www.alliedmarketresearch.com/purchase-enquiry/4580

Key Findings of the Electric Toothbrush Market:

The sonic/side-to-side segment is expected to grow at a high CAGR of 8.3%, in terms of value, during the forecast period.
The soft bristles is anticipated to grow at a high CAGR of 7.7%, in terms of value.
Asia-Pacific is expected to grow at the highest CAGR of 9.9%, in terms of value.
The Europe electric toothbrush accounted for more than 40% of the global market in 2016.
U.S. accounted for more than 72% of the North American market in 2016.
In 2016, North America and Europe collectively accounted for more than 76% of the global electric toothbrush industry, in terms of value, owing to increase in popularity of the electric toothbrush and high disposable income in this region. Asia-pacific is projected to grow at the highest rate, followed by LAMEA, owing to rise in oral health awareness.

The major companies profiled in this report include Colgate Palmolive

Panasonic

FOREO

Koninklijke Philips N.V.

Procter and Gamble Co.

Water Pik, Inc.

Mornwell

Shenzhen Risun Technology Co. Ltd.

SONIC Chic

JSB Healthcare

Key Findings Of Study

The sonic/side-to-side segmentis expected to grow at a high CAGR of 8.3%, in terms of value, during the forecast period.
The soft bristles segmentis anticipated to grow at ahigh CAGR of 7.9%, in terms of valueduring the forecast period.
Asia-Pacific is expected to grow at the highest CAGR of 9.0%, in terms of valueduring the forecast period.
The Europeelectric toothbrush accounted for more than 40% of the global market in 2020.
The U.S. accounted for more than 72% of the North American market in 2020.

𝐑𝐞𝐚𝐝 𝐌𝐨𝐫𝐞 𝐓𝐫𝐞𝐧𝐝𝐢𝐧𝐠 "𝐀𝐌𝐑 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬:
𝐌𝐞𝐭𝐚𝐥𝐥𝐢𝐳𝐞𝐝 𝐏𝐄𝐓 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭 https://www.alliedmarketresearch.com/metallized-pet-packaging-market-A304260
𝐅𝐨𝐨𝐝 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐂𝐚𝐛𝐢𝐧𝐞𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 https://www.alliedmarketresearch.com/food-display-cabinet-market-A14398
𝐏𝐥𝐚𝐧𝐭-𝐛𝐚𝐬𝐞𝐝 𝐁𝐚𝐛𝐲 𝐂𝐚𝐫𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 https://www.alliedmarketresearch.com/plant-based-baby-care-products-market-A14463

David Correa
Allied Market Research
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