Plant-based ground chicken market to hit $2.41 billion by 2030

The plant-based ground chicken market is forecast to grow from $1.34 billion in 2026 to $2.41 billion by 2030, driven by flexitarian diets, alternative protein investment and foodservice adoption. North America leads the market now, while Asia-Pacific is expected to grow fastest.

Why it matters: - Plant-based ground chicken is moving from a niche substitute to a mainstream protein category as demand for meat alternatives rises. - The market’s projected jump to $2.41 billion by 2030 signals continued momentum for plant-based foods tied to health, ethics and sustainability.

What happened: - The Business Research Company said the plant-based ground chicken market will rise from $1.34 billion in 2026 to $2.41 billion by 2030. - The forecast implies a 15.7% compound annual growth rate through 2030. - The market was valued at $1.16 billion in 2025, according to the report. - North America is the largest regional market in 2025. - Asia-Pacific is projected to be the fastest-growing region over the forecast period. - The report covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - Download a free sample of the report. - View the full report.

The details: - Plant-based ground chicken is made from plant-derived ingredients designed to mimic the taste, texture and appearance of traditional ground chicken. - Typical ingredients include plant proteins, oils, binders and flavorings. - The product gives consumers an animal-free substitute that still works in familiar recipes. - Growth through 2026 is linked to a rising vegan and vegetarian population, greater awareness of animal welfare, broader retail availability and more demand for innovative meat alternatives. - Future expansion is tied to population-driven protein demand, wider flexitarian adoption, more investment in alternative protein technology, foodservice adoption and improvements in texture and flavor replication. - The report highlights clean-label and allergen-free products, hybrid meat-and-plant formulations, high-protein functional foods and sustainable protein consumption as key trends. - A May 2024 Proveg International report found that 25% of UK respondents identified as flexitarian, 7% as vegetarian, 4% as pescatarian and 2% as vegan.

Between the lines: - The category’s growth reflects a broader shift toward plant-forward diets that still prioritize convenience and familiar eating habits. - Food companies that can improve taste, texture and price may be best positioned to capture consumers who want to reduce meat without fully giving it up. - Foodservice adoption matters because it can normalize plant-based ground chicken beyond retail shelves and into everyday meals.

What's next: - The Business Research Company expects continued gains as alternative proteins improve and more brands enter the category. - Asia-Pacific’s faster growth could reshape where future volume and investment concentrate. - Product development is likely to focus on cleaner labels, allergen-free recipes and blended protein offerings.

The bottom line: - Plant-based ground chicken is emerging as a fast-growing protein segment, with the market set to nearly double from 2026 to 2030.